Working on branding projects is always fun. I love being able to pair up with a small business and help bring their vision to life through handmade design. Carrie, owner and screen printer behind Rusterior, recently came to me looking to give her brand an overhaul. We had worked together in the past—she was one of my first ever custom clients—on a t-shirt design. It was great to be able to come together again to create something bigger for her company. Rusterior is based in NY and currently functions as an online clothing and homes goods shop but is moving towards the direction of having a space to operate in. The best part about this move, Carrie has been updating an airstream for a mobile shop—amazing! And also has hopes to bring to life a barn marketplace as she continues on with her dream. She's such an awesome person who is inspiring to watch chase after what she wants. Nothing seems to stop her positivity!
Working together we wanted to encompass what Rusterior really means—what is at the core of it all. For Carrie that meant keeping true to its rustic roots but making the logo timeless. Carrie's vision was to drive home the barn dreams and to give it an organic feel. We focused on making illustration and hand lettering to bring this to life in its best form. The logo with the barn is perfect to use on most of her branding elements but we also created a secondary logo for smaller spaces that less detail would work better. Taking the R and surrounding it with leaves that match the leaves on the primary logo makes the two connect seamlessly. For colors we kept the logos black and white but create a pallet of earth tones to be used throughout in places like the notecard she tucks in with orders.
Last but not least, we felt it was fitting to end our project together with another t-shirt, the way our journey together started. Keeping with the farm feel I took to illustrating some fruits and veggies. It was fun and different to use these in the same way that I am used to using florals. I love how open Carrie was to this and the message she was looking to push out into the world 'cultivate kindness,' I'm not sure there could be a more fitting one for these times. Carrie has taken this design and made it into a t-shirt, sweatshirt, and coaster that she hand screen prints herself.
I couldn't be happier that I had another chance to work with Carrie. Her spirit and vision was one I can really align with. It was wonderful to chat with her about where she's heading and help breathe some new life into her brand. I know that wherever she goes in her journey, she will keep rocking and making things happen!