Taylors of Harrogate and Creating for Good came together to create a year long series of creative workshops ending with a trip to Rwanda to experience and tour the tea farms. Branding the event under one name, Extraordinary Passport, meant we needed to come up with a system to carry them throughout the whole journey together. By taking the window from Taylors logo and adding elements that would be a part of the workshops, we successfully came up with a crest to do just that. This brand element was carried out on the passport, bottles, stickers, and other materials used throughout the workshops.
Within the collaboration, I also worked as a pro bono designer for Creative For Good. With the team, I helped them create a stationery suite highlighting what they do as well as their partner, Women for Women. This element along with the passport and a few extras were shipped in vintage suitcases to each individual social media influencer chosen to partake in the journey. It was important to keep the color palette neutral to fit into the style of each influencer but also bring in Taylors colorful brand. Together they balance each other out and allow for versatility in the social media images.
Photography by Giulia Mulè.