One of my favorite branding projects from last year was with the lovely Robyn of the ever delicious Sweetish.co. Together we worked to create a brand that mixed together handmade with a mid-century modern vibe. The result—lots of fun illustrations that circled around a very simplistic approach relying on good ol line work. Be still my heart. If you haven't heard of Sweetish.co, you are truly truly missing out. Robyn is a genius when it comes to everything food and she will have you constantly mouth watering over her beautiful creations. I couldn't have been more excited when she approached me with a branding project that we could dive in together on. It's important to me that I can stand behind the companies and small businesses I work with and this is one that I wholeheartedly love.
Alongside the logo, I created two additional options that could be used in other places as a secondary option. One simply abbreviated Sweetish.co to S.co and the other brought in a fun strawberry illustration to play off of the main logo's illustrated rolling pin. It's great when I can work with a client to make multiple layers of a brand. These elements all come together to build a cohesive and strong brand to be carried out across multiple platforms. When there are so many places that you have to put your logo these days—from social media to letterhead—I highly suggest having a variation so that the logo and fit into the different requirements.
Carrying on from the logo, Robyn and I put our heads together to create lists of items that could bring the different sections of her site to life so people could easily search through recipes. I got to work on a creating a strong bundle of handmade illustrations that could be used for just that or carried onto other items in the future. While most of the work for this project revolved around the Sweetish.co website and blog, it was key to make sure that if the logo and brand were moved onto anything print in the future, that they could hold strong there just as well.
Branding is always such a unique process to each individual and project. While there are obvious guidelines to follow as a designer to bring a strong and empowering brand to life, each one these projects always takes its own course. Different people and brands need different focuses and elements. I love that variety. What comes out of it in the end when a couple of people can get together to create long lasting art and design holds true to that authenticity of the process. The Sweetish.coproject speaks so closely to that and I can't thank Robyn enough for having me come on board for this project. It means so much to be to be able to help bring to life a vision that is a part of such a wildly beautiful dream.